YSG principal Yasmine Ghoniem’s projects are birthed from a nomadic childhood that provided the wellspring for her visionary flair as staging and storytelling inform her immersive approach to design. She studied interior design at the Savannah College of Art and Design in America, after which her star rose in the offices of Architropolis in Portland, Oregon, designing boutique hotel interiors and high-end residences.
In 2013 Yasmine founded the multi award-winning Sydney-based design collective, Amber Road, with her sister, landscape architect Katy Svalbe. Yasmine established YSG in February 2020 as a multidisciplinary initiative encompassing her existing interior design practice and custom-designed ranges for the home. Her hybrid residential and hospitality projects have been lauded for their gutsy instinctual approach to design, where daring palette-plays, organic shapes and unexpected textural pairings elicit experiential outcomes with lasting impact. Within its inaugural year, YSG garnered myriad design accolades including: Best Residential Design, Best Residential Decoration and Best of State, NSW at the 2020 Australian Interior Design Awards.
With over fifteen years’ experience in the design industry, Yasmine seasonally contributes content to realestate.com, has also tutored interior architecture at the University of New South Wales and regularly sits on panels for prestigious interior design awards.