The Daily Edited Flagship by Pattern Studio | Emerging Interior Design Practice 2022

Shortlist: Retail Design

Pattern Studio for The Daily Edited Flagship

Interior photograph of The Daily Edited Flagship by Traianos Pakioufakis — Photography: Traianos Pakioufakis

Tde.’s new Flagship, housed in Sydney’s premium Queen Victoria Building, builds on the Australian brand’s established retail design language whilst improving operational efficiencies and, importantly, drastically reducing real estate overheads. The design approach again presents tde.’s accessible-price-point product in a luxury light; continuing to delight the brand’s loyal fanbase.