2017 Gallery
Shortlist: Hospitality Design
Amber Road for Ume Burger
Ume Burger offers a uniquely Japanese-inspired burger, inviting the customer to play a part in their own story. Self-serve matcha flavoured ice cream, vending machines serving authentic Japanese soda and a playful 3D paper menu, make this place seriously, kookily ‘Japanese’. Brief: Deliver a design experience to match the product.