2015 Gallery
Commendation: Installation Design
Gloss Creative Pty Ltd for Emporium Melbourne - "Upscaled"
‘Upscaled’ installation redefines the retail construction hoarding. A public streetscape transformed into serious playtime, 10,000 glittering 'scales' command visual and emotional attention. ‘Upscaled’ is a design response to a business problem, engaging customers while construction continues and retail trading commences. ‘Upscaled’ belies what's beneath, breaking ground, newly designed retail theatre.