2009 Corporate Design

Project

Elwood Clothing
Vic

Design Practice

Matt Gibson A + D
T 03 9419 6677

Photography

Shannon McGrath

Jury Citation

The interior spaces of Elwood Clothing are true to brand: simple, resourceful, and elegant for a modest outlay. The design reflects the personality of the client and represents a great outcome for a challengingly small budget. The clever reuse of materials, furniture, objects and the clients product creates the interior equivalent of the ubiquitous but classic jeans and white t-shirt. These are spaces that are austere yet warm, and reflect the rare qualities of honesty and genuineness in design.